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Wednesday, July 21, 2010

The Amplified Edition on iPad July 20th!


Ken Follett's novel, "The Pillars of the Earth" was released yesterday on iPad as an Amplified Edition. What does this mean? Full text with a truly integrated multimedia experience!

Combines text, film clips and music
*Contextual video clips at corresponding points in the book
*Interviews with the author
*Video diary from Mr. Follett
*Audio clips
Also included:
*Sketches of the set where the miniseries was filmed
*Selections from the soundtrack
*Family tree with background of different characters
*Video clips of actors discussing their roles

This is a Penguin-Starz project with Apple, giving readers extensive excerpts from the TV production from the miniseries that begins this Friday, July 23. Readers will get a chance to see the imagery, architecture, music and clothing from this time period.
Each week of the miniseries, you can download new content to your iPad, iPhone or iPod, as the TV mini-series continues. Downloads are $12.99 from iTunes. Reese Marino from the San Jose Book Examiner says it's like an "e-book on steroids".
This 1st Amplified Edition will give us a sneak preview of what multimedia/interactive textbooks will be like for our students. This is an exciting time to be in education on both sides of the desk:]
What's next? Textbooks on steroids?

2 comments:

  1. Hi Colleen,

    Thanks for quoting my story on Examiner.com! I spoke with the Publisher/Director of Business Development at Penguin Group (Molly Barton) this week, and asked about the "textbooks on steroids" concept. Specifically, I asked her if Pearson is looking into amplified editions for textbooks (Pearson owns Penguin Group).

    While she couldn't comment directly because she is part of Penguin Group and not involved in the Pearson side of things, she acknowledged that Pearson is likely interested in creating this kind of multimedia experience for textbooks in the future.

    I will, of course, stay on top of developments there. When I first viewed the iPad demo, my mind was blowing at the possibilities. :)

    Sincerely,
    Reese Marino
    San Jose Book Examiner for Examiner.com

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  2. Oh, and FYI: I was going to do your poll on eReaders featured in the right hand column. I own a Barnes & Noble nook, and I absolutely love it. :)

    ~ Reese Marino

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